How It Works | Farm 2 Plate Connect — Platform & Technology

01

🌾 Smart Farming Advisory

Smarter Farms.
Better Harvests.

Farmers receive personalised SMS and voice messages with weather forecasts, optimal planting windows, pest and disease alerts, soil tips, and live market prices — all tailored to their district and crop type.

No internet. No smartphone. Just a basic phone and a SIM card.

Weather Forecasts

7-day district-level weather sent every morning at 6am via SMS.

Planting Calendars

AI-generated planting schedules based on crop, district, and rainfall patterns.

Pest & Disease Alerts

Early warning SMS when outbreaks are detected in nearby farms.

Live Market Prices

Real-time commodity prices from Owino, Nakawa, and Gulu markets.

5,800+Farmers subscribed

2×Average yield increase

6amDaily SMS delivery

📶 MTN Uganda 9:00 AM

🌾

Farm2Plate Advisory SMS Service

🌤️ Weather Alert – Luwero
Rain expected Wed–Thu. Plant beans by Tue for optimal germination.
6:00 AM · Mon

📈 Market Update
Maize: UGX 2,400/kg (↑5%)
Beans: UGX 3,100/kg (↓2%)
Tomato: UGX 1,800/kg (stable)
6:01 AM · Mon

🐛 Pest Alert – Luwero District
Armyworm outbreak reported in Kamira sub-county. Apply neem spray immediately. Call 0800-FARM2P for free advice.
7:30 AM · Mon

Reply with STOP to unsubscribe

Python Backend

Django + Celery sends 50K+ SMS/day via Africa's Talking API. OpenWeatherMap API for forecasts. ML model for pest prediction.

02

🛒 Digital Marketplace

Direct Sales.
Zero Middlemen.

Farmers list their produce directly on the platform. Buyers — households, schools, restaurants, and NGOs — browse and order. Surplus food is automatically matched to vulnerable families and donation partners.

Direct Listings

Farmers list produce via SMS: "LIST TOMATO 50KG 1800 LUWERO" — no smartphone needed.

AI Surplus Matching

Unsold food is automatically matched to NGOs, food banks, and vulnerable households within 24 hours.

Fair Pricing Engine

AI analyses market trends to suggest fair prices, preventing exploitation of farmers.

Donation Portal

NGOs and individuals can donate money to purchase surplus food for families in need.

4,200+Active listings

40%Less food wasted

UGX 2,400Avg. fair price/kg

Live Marketplace

🍅

Fresh Tomatoes Luwero District · John Ssemakula

80 kgUGX 1,800/kg

🌽

Dried Maize Gulu District · Grace Aber

500 kgUGX 2,400/kg

🥦

Surplus Broccoli Wakiso · Matched to 3 families

DonatedVia WFP Fund

Matched

🥕

Organic Carrots Kabale District · Rose Kyomugisha

60 kgUGX 2,100/kg

Python Backend

FastAPI REST endpoints. PostgreSQL database. ML matching algorithm pairs surplus with demand. Africa's Talking SMS for listing via basic phone.

03

🚛 Logistics Network

AI-Optimised
Delivery Routes.

Our platform connects farmers with a network of boda bodas, pickup trucks, and refrigerated vehicles. An AI routing engine calculates the fastest, cheapest delivery path — reducing transport costs by up to 35%.

Boda Boda Network

680+ registered boda boda riders available for same-day collection from farms.

AI Route Optimisation

Python algorithm calculates multi-stop delivery routes, minimising distance and fuel cost.

Real-Time Tracking

Farmers and buyers receive SMS updates at each stage of the delivery journey.

Cold Chain Links

Refrigerated vehicle partnerships for dairy, meat, and perishable produce transport.

680+Transporters active

35%Cost reduction

4hAvg. delivery time

Active Deliveries

🌾 Luwero Farm

🚛

🏫 Kampala School

120 kg Maize ETA 2.5h In Transit

🌾 Wakiso Farm

🏍️

🏠 Household

30 kg Vegs ETA 45min Arriving Soon

🌾 Gulu Farm

🚛

🤝 WFP Hub

500 kg Beans ETA 6h Picked Up

Python Backend

Google Maps API + custom Dijkstra route optimisation in Python. WebSocket real-time tracking. SMS status updates via Africa's Talking.

04

🏫 School Feeding Link

Fresh Food.
Brighter Futures.

Schools place standing orders directly from verified local farmers — bypassing expensive middlemen and ensuring children receive fresher, more nutritious meals. The platform handles scheduling, payment, and delivery coordination automatically.

Standing Orders

Schools set weekly or monthly food orders. Farmers get predictable, reliable income.

Nutrition Standards

Each meal plan is reviewed against WHO child nutrition guidelines by our health team.

NGO Subsidy Integration

WFP and UNICEF funds automatically subsidise meals for schools in food-insecure districts.

Nutrition Reporting

Schools receive monthly nutrition dashboards showing meal quality and child health trends.

320+Schools connected

48,000Children fed daily

30%Stunting reduction

School Dashboard

St. Mary's Primary School · Kampala

Mon 🌽 Posho 🫘 Beans 420 kcal

Tue 🍚 Rice 🥦 Veg stew 410 kcal

Wed 🥔 Matoke 🥩 Groundnuts 450 kcal

Thu 🌾 Millet 🍅 Sauce 390 kcal · Today

Fri 🍠 Sweet pot. 🥛 Milk 430 kcal

Sourced from 4 local farmers within 15km radius

WFP subsidy applied · 100% cost covered for 320 pupils

Python Backend

Django admin for school meal planning. Nutritional analysis API. Automated weekly order scheduling. WFP/UNICEF fund disbursement via MTN MoMo API.

05

💳 Mobile Money & Finance

Instant Payments.
Microfinance Access.

Every transaction on the platform flows through MTN Mobile Money or Airtel Money — the two networks covering 95% of Uganda. Farmers get paid instantly upon delivery confirmation, with no bank account required.

Instant Settlements

Farmers receive payment within 60 seconds of delivery confirmation via MTN MoMo or Airtel Money.

Savings Wallets

Farmers can open a Farm2Plate savings account and earn 8% annual interest on stored earnings.

Microloans

Farmers with 3+ months on the platform can access loans of UGX 200,000–2,000,000 for seeds and inputs.

Crop Insurance

Parametric weather insurance automatically pays out when rainfall falls below threshold levels.

UGX 4.2BTransactions processed

60sPayment settlement

8%Savings interest rate

Farmer Wallet · John Ssemakula

Available Balance

UGX 847,500

📡 MTN MoMo● Connected

Payment received50kg Tomatoes · Wakiso School

+UGX 90,000

Payment received120kg Maize · WFP Uganda

+UGX 288,000

Transport feeDelivery to Kampala

−UGX 15,000

Interest earnedMonthly savings reward

+UGX 5,640

Python Backend

MTN MoMo API + Airtel Money API integrated via Python SDK. Django REST Framework handles transaction logic. Redis for real-time balance updates.

06

🥗 Nutrition AI Messaging

Smarter Eating.
Healthier Lives.

Our AI nutrition engine sends weekly personalised SMS tips to households, focusing on child health, pregnancy nutrition, and how to prepare balanced meals from locally available and affordable foods.

Child Nutrition Tips

Age-specific feeding guidance for children 0–5, targeting stunting prevention and healthy development.

Pregnancy Nutrition

Tailored SMS tips for pregnant and breastfeeding mothers on iron, folate, and protein-rich local foods.

Recipe Suggestions

Weekly recipes using seasonal, locally available, affordable ingredients from the Farm2Plate market.

Health Alerts

Community-level disease outbreak warnings and hygiene reminders during high-risk seasons.

24,000+Households subscribed

WeeklySMS tips sent

30%Stunting reduction target

Nutrition AI · Weekly Tips

👶

Child Nutrition Tip — Week 14

For children 6–23 months, add mashed beans or groundnut paste to porridge 3× daily. This provides protein for brain development and prevents stunting.

🫘 Beans🥜 Groundnuts🌽 Maize

🍲

Recipe of the Week

Millet & Pumpkin Porridge — Boil millet flour with diced pumpkin, add groundnut paste and a pinch of salt. Rich in vitamin A, iron, and zinc.

🌾 Millet🎃 Pumpkin🥜 Groundnut

Python Backend

Claude AI (Anthropic) generates personalised nutrition tips. User profiles stored in PostgreSQL. Africa's Talking SMS scheduler delivers tips every Tuesday at 8am.

Six Modules.
One Ecosystem.

Every Step of the Journey

Smarter Farms.
Better Harvests.

Direct Sales.
Zero Middlemen.

AI-Optimised
Delivery Routes.

Fresh Food.
Brighter Futures.

Instant Payments.
Microfinance Access.

Smarter Eating.
Healthier Lives.

Built on Rock-Solid
Open Technology

See the SMS System in Action

Try these commands:

Farm to Plate in 6 Steps

Farmer Plants

Lists Produce

AI Matches

Delivery Arranged

Farmer Paid

Family Eats

Be Part of the Platform.

Six Modules.One Ecosystem.

Every Step of the Journey

Smarter Farms.Better Harvests.

Direct Sales.Zero Middlemen.

AI-OptimisedDelivery Routes.

Fresh Food.Brighter Futures.

Instant Payments.Microfinance Access.

Smarter Eating.Healthier Lives.

Built on Rock-SolidOpen Technology

See the SMS System in Action

Try these commands:

Farm to Plate in 6 Steps

Farmer Plants

Lists Produce

AI Matches

Delivery Arranged

Farmer Paid

Family Eats

Be Part of the Platform.

Six Modules.
One Ecosystem.

Smarter Farms.
Better Harvests.

Direct Sales.
Zero Middlemen.

AI-Optimised
Delivery Routes.

Fresh Food.
Brighter Futures.

Instant Payments.
Microfinance Access.

Smarter Eating.
Healthier Lives.

Built on Rock-Solid
Open Technology